Most Home Service Businesses Don’t Have a Training Problem.

They Have a Reinforcement Problem.

RevenueAscent is a 12-month reinforcement system built for CertainPath Members who want coaching to stick and execution to stay consistent.

Sean Mitchell,
Program Leader

Repeatable Revenue Behaviors

Operational Consistency

Scalable Execution Systems

Without Reinforcement, Training Never Compounds.

As a CertainPath Member, you already know coaching works. You’ve seen how structure, clarity, and accountability improve performance. The real question is what happens after the coaching conversation.

Without reinforcement, even strong teams drift. Not because they don’t care—but because execution requires repetition, inspection, and structure. Calendars fill up. Priorities compete. What was coached fades.

Over time, this shows up as uneven performance, repeated initiatives, and leaders staying closer to daily operations than planned. Progress continues, but predictability never fully takes hold.

Revenue Depends on People, Not Systems

When execution drifts, managers reset, and your results swing based on who's working or how busy the week gets.

When CertainPath Members Implement RevenueAscent, Three Things Change:

01 Coaching Turns Into Behavior

What’s discussed in coaching sessions shows up consistently in the field. Teams practice the same standards, make the same decisions, and execute the same way—week after week.

02 Performance Becomes Predictable

Results stop swinging based on who’s working or how busy the week gets. Managers follow a clear inspection cadence, leaders gain visibility, and execution holds under pressure.

03 The Business Scales Beyond Individuals

Revenue no longer depends on a few top performers. Systems replace heroics, allowing growth without constant resets or increased owner involvement.

Sean Mitchell

RevenueAscent Program Leader

RevenueAscent is personally led by Sean Mitchell, whose experience spans every seat in the revenue engine—from frontline production to leadership development. He now focuses on reinforcing the behaviors that drive consistent execution across advisors, technicians, and managers. His approach is practical and repeatable, built around reinforcement—not theory—so coached behaviors become standards that hold under real-world pressure.

$8.7M

Personal HVAC Sales in a Single Year

$12M → $22M

Company Growth Contribution

RevenueAscent is Intentionally Simple to Begin

The path forward is clear.

01

Contact Sean

Start the conversation to understand how RevenueAscent works and what reinforcement looks like in practice.

02

Determine Fit

Work with Sean to determine whether RevenueAscent is the right reinforcement system for your team, based on your goals, structure, and readiness to commit.

03

Earn the Rewards

With reinforcement in place, behaviors stick, execution stabilizes, and performance becomes system-driven—not person-dependent.

Take the Next Step

If you’re ready to move from coaching conversations to consistent execution, choose the next step that fits you best: