New HVAC Sales Talent

As an HVAC contractor, you’re continually challenged to grow your revenue, boost close rates, and deliver exceptional in-home experiences. Yet, achieving these goals without overwhelming your team can feel nearly impossible, especially during peak seasons.

At CertainPath, we deeply understand the demands placed on home improvement contractors. Our specialized approach to business coaching for trades helps you quickly scale your sales team’s performance, improve customer experiences, and sustain profitable growth.

The High Cost of Slow Onboarding and High Turnover

According to a survey by ServiceTitan, the average residential HVAC business spends $8,000–$15,000 to hire and onboard each new salesperson. Unfortunately, industry-wide, over half of these new hires leave within their first year, often due to inadequate HVAC business training, insufficient coaching, or lack of effective systems.

Even new hires who stay can take 6–9 months to become fully productive, during which they typically generate lower close rates, require considerable oversight from experienced team members, and cause significant lost revenue. Across an entire team, especially in peak season, these losses can easily reach six figures.

How can you accelerate onboarding and training to ensure your new sales talent is quickly productive, without sacrificing quality?

Proven HVAC Coaching with Structured Processes

Raw talent alone doesn’t guarantee success. Effective sales teams require structured coaching, proven processes, and consistent support. At CertainPath, our member contractors experience success through our structured HVAC coaching model, which emphasizes clear communication, systematic sales approaches, and trust-building interactions.

Our approach is built on a few core insights:

• Homeowners prefer clear explanations over technical jargon.
• Trust is established quickly, often in the first few minutes of interaction.
• A consistent, repeatable sales process delivers predictable, sustainable results.

Contractors using CertainPath’s structured coaching methods have reported significant benefits. After implementing our five-step sales approach, close rates increased up to 30%, average ticket sizes grew, and the overall coaching and team management became clearer and more effective.

One CertainPath member noted specifically how moving to a structured sales process transformed their results, stating that once they stopped “winging it,” their close rates improved dramatically, their average tickets increased, and coaching team members became significantly more effective and clear-cut.

Leveraging Technology to Reinforce Your Training

At CertainPath, we recognize that coaching alone isn’t always enough. Your team needs the right tools to reinforce the strategies they learn in training, especially when working independently in homeowners’ homes.

That’s where innovative sales tools like Conduit make a substantial impact. Conduit empowers your sales team to quickly perform home scans, generate precise 2D floor plans and 3D models, and complete accurate load calculations—all within approximately 15 minutes on-site. These visual tools significantly enhance the homeowner’s understanding and trust, thereby streamlining your sales process.

According to the Contractor Nation Homeowner Survey (2023), 70% of homeowners confirm that visual explanations greatly improve their trust in contractors. Internal data from Conduit also shows that new sales reps who utilize these visual tools experience a 15–25% increase in close rates within their first 90 days. Additionally, CertainPath’s benchmarking data (2024) reports a 33% lower turnover among sales teams using standardized, visually supported processes.

Bo Olorunfunmi of Conduit recently emphasized how their technology complements CertainPath’s coaching, noting that Conduit isn’t just about performing quick calculations—it’s about giving salespeople a clear selling advantage that directly aligns with and enhances their training.

Accelerate Sales Growth Without Burning Out Your Team

When CertainPath’s proven coaching methods combine effectively with Conduit’s advanced sales technology, your sales team can achieve better results without working longer hours or experiencing burnout.

Contractors adopting CertainPath’s training along with Conduit’s tools have reported impressive results:

• 21% increase in close rates
• 32% increase in average ticket size
• 126% year-over-year revenue growth among teams fully embracing these structured processes

More importantly, our contractors consistently report significant improvements in their team’s overall job satisfaction and confidence. Clear visuals, streamlined processes, and a structured approach ensure your salespeople feel supported, confident, and less stressed—leading to improved performance and employee retention.

Take Your Sales Team to the Next Level with CertainPath

At CertainPath, we believe sustainable sales growth doesn’t require sacrificing your team’s well-being. It’s about strategically integrating proven coaching methods and effective sales tools to empower your team, enhance homeowner experiences, and deliver significant results.

Are you ready to empower your sales team and drive lasting, profitable growth? Schedule your free discovery call by clicking the button at the top of this page or contact your CertainPath coach directly.

To explore the visual sales tools discussed in this article and further enhance your sales process, visit our trusted partner, Conduit.

Together, let’s scale your HVAC sales performance effectively—without burnout.