For over 20 years, CertainPath has been helping independent contractors build businesses that impact their communities and the lives of their teams.
At CertainPath, we help HVAC contractors, plumbing contractors, roofing contractors, and electrical contractors grow thriving businesses. Since 1999, our mission has been to positively impact the lives of independent contractors through proven systems, expert coaching, and contractor-focused tools.
We’re not just a trades business coach—we’re a member-owned community of industry leaders. Our founders, Rebecca and Lon Cassel, are contractors themselves, running one of the most successful HVAC businesses in Illinois. Along with other owners, they built CertainPath into the largest contractor network in North America.
What sets us apart? It’s more than HVAC business coaching, plumbing sales training, or electrical contractor software—it’s the members. At our events, contractors open their doors, share what works, and help each other succeed.
With CertainPath, you gain more than business tools—you join a network committed to building lasting, profitable home service businesses.
Manny Rodriguez serves as Chief Executive Officer at CertainPath, bringing 30 years of leadership experience across the military and business. A graduate of the University of North Georgia – The Military College of Georgia, where he earned his bachelor’s degree and Army officer commission, Manny is a seasoned private equity executive and multi-time CEO with extensive experience across the building trades. His background spans commercial and residential contracting, manufacturing, and distribution, giving him a broad perspective on the opportunities and challenges facing home service businesses. At CertainPath, Manny leads the company’s continued growth and commitment to helping contractors build stronger, more profitable businesses.
Abigail Chen serves as SVP of Member Experience at CertainPath, where she focuses on helping home service business owners build stronger, more profitable, and scalable companies. Passionate about business growth and leadership development, Abigail works to ensure members have access to the coaching, training, and resources they need to achieve their goals. Through her commitment to member success, she helps contractors strengthen their operations, develop their teams, and build businesses that support both their professional and personal aspirations.
Adam Bryan serves as Chief Financial Officer at CertainPath, bringing extensive experience in finance, operations, and business transformation across the technology and financial services industries. Throughout his career, Adam has held executive leadership positions at organizations including Thomson Financial, Omgeo, and The Depository Trust & Clearing Corporation (DTCC), where he oversaw major business divisions and led significant operational, financial, and risk management initiatives. He has also advised growing companies on financial strategy, operational excellence, and sustainable growth. At CertainPath, Adam guides the company’s financial strategy and supports its continued growth and commitment to member success.
Connor Hayes serves as Senior Vice President of Revenue at CertainPath, where he leads Sales and Marketing and oversees the company’s revenue growth, demand generation, and go-to-market strategy. He brings more than 15 years of experience building and scaling commercial organizations across home services, technology, and marketplace businesses. Prior to CertainPath, Connor held senior sales leadership roles at HomeAdvisor and Angi, where he managed a $750 million P&L, helped scale revenue from $0 to more than $200 million across businesses he led, launched new markets, and led organizations spanning thousands of sales professionals. He later served as Vice President of Sales for Material Bank and DesignShop, leading growth across North America and Europe. At CertainPath, Connor brings that experience back to the contractor industry, building the sales and marketing engine that supports the growth of home service businesses nationwide.
Doug Beard serves as Chief Technology Officer at CertainPath, bringing extensive experience in technology leadership, software development, cybersecurity, infrastructure, and business operations. Throughout his career, Doug has led engineering teams, developed innovative technology solutions, and helped organizations leverage technology to drive efficiency and growth. With a strong background in software architecture, product development, information security, and strategic technology initiatives, Doug oversees CertainPath’s technology strategy, infrastructure, security posture, and innovation efforts. He is dedicated to delivering practical, scalable, and secure solutions that help home service contractors streamline their operations, improve productivity, and build more successful businesses.
Kim Brophy is Executive Vice President of Strategic Initiatives at CertainPath, where she helps shape new ways for home service businesses to grow. She brings more than 25 years of experience building products, partnerships, and businesses across education, professional training, and digital learning. Previously, Kim held executive leadership roles at Certus and Ascend Learning, leading teams through product innovation, market expansion, and acquisitions. She is known for pairing practical strategy with a deep understanding of customer needs.
Michelle Smith serves as Director of Human Resources at CertainPath, bringing more than 20 years of experience in human resources leadership, employee experience, and organizational development. Prior to joining CertainPath, Michelle led the HR function at Dallas Market Center, guiding the organization through growth, modernization, and cultural transformation. An active member of DallasHR, she has also contributed to the professional development of HR leaders through her involvement with the HRSouthwest Conference. With a people-first approach to leadership, Michelle focuses on strengthening company culture, supporting employee development, and building an environment where teams can thrive. At CertainPath, she helps guide the company’s people strategy and supports its continued growth and organizational success.
