Lock In Customers, Reduce Risk, and Increase What Your Business Is Worth with JB Warranties
Learn how JB Warranties helps home improvement contractors boost sales, reduce risk, and grow enterprise value with extended warranty solutions and why private equity loves it.
🎧 Listen to the full podcast episode here: Successful Contractor Podcast – JB Warranties
Why Extended Warranties Should Be Part of Every Contractor’s Strategy
Home improvement contractors from HVAC companies to plumbing contractors and electrical contractors often focus on the immediate sale. But what happens after the install? According to Kevin Thornton, Vice President of Dealer Business Services at JB Warranties, warranties aren’t just a service add-on they’re a business-growth strategy.
“You’re building a moat around that home,” says Thornton. “You’ve spent hundreds, if not thousands, to acquire that customer. Warranties help you lock them in for life.”
What JB Warranties Does and Why It Matters
JB Warranties is the leading provider of extended labor warranties in the HVAC, plumbing, and electrical space. They don’t sell directly to homeowners instead, they empower contractors to offer extended protection on the systems they install, including:
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HVAC systems (all brands, including unitary, ductless, heat pumps)
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Plumbing equipment (tank and tankless water heaters, filtration systems)
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Electrical systems (standby generators and more)
This positions JB Warranties as a key player in the contractor management services space, offering contractor management software integrations and even a value-adding dealer marketplace.
Benefits of Offering Extended Warranties
1. Increased Average Ticket and Close Rates
By bundling extended warranties and memberships with every HVAC installation or plumbing upgrade, contractors see a significant rise in average ticket size.
“One Florida contractor added a 3- or 5-year warranty to every quote. In just 18 months, his revenue grew, and his business became a magnet for private equity interest,” shares Thornton.
2. Enhanced Customer Experience
Extended warranties offer peace of mind. If something breaks, the homeowner calls the contractor, who gets reimbursed quickly (usually within 12–14 days) by JB Warranties.
This builds trust and long-term loyalty, turning a single HVAC repair or plumbing installation into a decade-long customer relationship.
3. Membership Sales on Autopilot
To validate warranties, systems must be serviced regularly. This requirement helps HVAC contractors and electrical contractors grow their service agreement base, which drives recurring revenue and operational consistency.
4. Better Business Valuation
Private equity firms love businesses with recurring revenue and JB Warranties helps contractors show exactly that.
“We’ve seen valuations increase by over a million dollars based solely on the number of homes under warranty contracts,” Thornton notes.
This is especially powerful for those thinking about selling their roofing business, plumbing business, or HVAC company.
Integration with ServiceTitan: JB360
JB Warranties also offers JB360, a two-way integration with ServiceTitan, one of the top HVAC business software platforms. This tool streamlines warranty registration, automates claim submissions, and reduces processing time by up to 75%.
For contractors using ServiceTitan or similar electrical contractor software, JB360 becomes a powerful back-office solution.
Risk Mitigation and Legal Compliance
Many HVAC technicians and electrical contractors attempt to “self-insure” warranties, which exposes them to compliance issues and financial risk.
Each state has unique regulations. In many, it’s illegal for contractors to both sell and service warranties without a third-party administrator.
“Don’t risk your business over something preventable,” says Thornton. “Use a vetted provider like JB Warranties and stay protected.”
Training, Support & Marketplace Services
Beyond warranties, JB Warranties supports contractors through:
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Dedicated onboarding and training
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Strategic account managers
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Free dealer marketplace access with HR tools, recruiting help, software discounts, and more
This kind of holistic support is ideal for any contractor ready to work on their business—not just in it.
Who Should Consider JB Warranties?
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HVAC contractors looking to increase ticket sizes and lifetime customer value
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Plumbing contractors interested in offering premium protection for water heaters and filtration
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Electrical contractors expanding into generators or seeking to scale recurring service revenue
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Roofing contractors who want to future-proof their valuation
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Contractors exploring business coaching for trades and exit planning
Whether your goal is to scale, sell, or sustain a family business, JB Warranties offers an edge in a crowded marketplace.
How to Get Started with JB Warranties
JB Warranties is a proud partner of CertainPath, aligning with our mission to help contractors build stronger, more profitable businesses. Through this partnership, CertainPath members gain direct access to JB Warranties’ industry-leading extended labor warranties, seamless integrations, and expert support designed specifically for HVAC, plumbing, electrical, and roofing contractors. Together, we provide the tools and strategies contractors need to boost revenue, increase customer retention, and enhance business valuation making it easier to grow with confidence and long-term success.
Final Thoughts: Build a More Valuable Business—One Warranty at a Time
Whether you’re a seasoned trades business coach, a contractors HVAC team lead, or just starting out in your HVAC business, adding warranties to your sales process can dramatically increase value, customer retention, and future opportunity.
“Take time to work on your business. Know your P&L. Educate yourself. Warranties are one of the smartest tools you can add to your toolbox,” says Thornton.
🎧 Listen to the full podcast for more insights:
đź”— Successful Contractor Podcast – JB Warranties