Meet Our Coaches

Jennifer Friedly

Jennifer is a seasoned entrepreneur with over 24 years of experience owning and operating a successful HVAC and plumbing company alongside her husband.

Jennifer’s background in economic development and her tenure as an HR specialist at GE provide her with a unique perspective on both community growth and corporate structure. After successfully navigating the sale of her business to private equity in 2024, she dedicated herself to helping other contractors find their purpose and operational clarity. Jennifer is passionate about leveraging her “in-the-trenches” knowledge to coach companies through the same transitions she mastered firsthand. She joins CertainPath™ with a mission to help owners overcome plateaus and achieve sustainable, long-term success.

Articles by Jennifer

Explore insights, tips, and strategies to help your business grow.