Carl DiBene is a seasoned veteran with nearly 30 years of experience in the home services industry. As CertainPath’s first President of Training in 2001, he authored the core sales and communication processes that remain the gold standard for the organization’s training programs today. Carl is widely recognized for his ability to transform underperforming divisions into high-profit operations.
Before returning his focus to coaching, Carl spent 15 years at ARS, where he consistently delivered record-breaking results. His track record includes turning six struggling locations into a $500K profit improvement in a single year and eventually overseeing 31 locations generating nearly $500M in annual sales. A former Army Ranger and a relentless innovator, Carl leverages his disciplined background to help contractors nationwide drive revenue, scale leadership, and master the art of the trades.
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