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Privacy Policy

Last Update: November 3, 2025

This website (“Website”) collects certain personal data (“Personal Data”) from its users (“Users”) for the purposes described below.

1. Data Collection and Use

We collect and process Personal Data to operate and improve our services, provide analytics, manage communications, and deliver relevant advertising. The categories of data processed and their purposes are outlined below.

Advertising

Services used: Google Ads Conversion Tracking, Meta Ads Conversion Tracking (Meta Pixel)
Personal Data collected: Trackers; Usage Data

Analytics

Services used: Google Analytics (Universal Analytics), HubSpot Analytics
Personal Data collected: Trackers; Usage Data

Displaying Content from External Platforms

Services used: Vimeo Video, Google Fonts
Personal Data collected: Trackers; Usage Data

Managing Contacts and Sending Messages

Services used: HubSpot Email
Personal Data collected: Email address; Usage Data

Remarketing and Behavioral Targeting

Services used: Google Ads Remarketing
Personal Data collected: Trackers; Usage Data

Tag Management

Services used: Google Tag Manager
Personal Data collected: Trackers; Usage Data

User Database Management

Services used:

  • HubSpot CRM – Personal Data: Email address; phone number; various types of data as specified in the service’s own privacy policy.

  • Salesforce Sales Cloud – Personal Data: Various types of data as specified in the service’s own privacy policy.

2. Opting Out of Interest-Based Advertising

In addition to the opt-out mechanisms provided by each of the services listed above, Users can learn more about how to opt out of interest-based advertising by visiting the relevant section of our [Cookie Policy].

3. Data Controller and Contact Information

Owner and Data Controller
CertainPath™
14285 Midway Rd, Suite 350
Addison, TX 75001
Email: [email protected]

4. Additional Information

Users may refer to the individual privacy policies of each listed service provider for detailed information about the specific data collected, retention policies, and opt-out procedures.