From $7M to $40M: How Leadership, Training, and Systems Fueled Ongaro & Sons’ Explosive Growth

Meet Nick Hartman, The Chief Growth Officer Driving Success

In the competitive world of home improvement contractors and contractor management services, achieving massive, sustained growth requires more than just skilled technicians, it requires visionary leadership and a commitment to people. Nick Hartman, the Chief Growth Officer (CGO) at Ongaro & Sons, has been instrumental in helping the Petaluma, California-based plumbing contractors and HVAC contractor business grow from $7 million to a projected $40 million in sales.

In a recent interview, Hartman shared his philosophy on team development, the power of coaching, and the specific systems that allowed the company to break records, even when the executive team was out of the office.

Listen to the full interview with Nick Hartman here:  Podcast: How Leadership, Training, & Systems Took Ongaro & Sons to $40M


Building a $40M Trades Business: The Ongaro & Sons Growth Story

Ongaro & Sons’ journey is a powerful case study for any trades business coach or contractor management software user. The company’s current sales projection sits around $40 million, with a revenue target of $38 million for the yearThis represents a significant leap from the $7 million revenue mark when the current generation of leadership began their partnership with Certain Path in 2017.

Ongaro & Sons’ owners were wise enough to recognize when a pivot was needed:

  • They shifted away from new construction in 2008.

  • When the industry began shifting again around 2015–2016, they invested in business coaching for trades to ensure the legacy of the company continued for the next generation.

The results of their commitment to structure and people are evident in the numbers. For instance, their HVAC business department achieved a net profit of 20–25% at a 53% gross margin.


The Leadership Philosophy: Grow Your People to Grow Your Business

As the Chief Growth Officer, Nick Hartman’s primary focus isn’t just revenue, but growing the peopleThis philosophy is key to achieving true, sustainable growth that doesn’t rely on constantly hiring new staff to fix old problems.

The Chief Growth Officer (CGO) Mandate

Hartman’s role involves a 30,000-foot view of growth, encompassing:

  • Developing individual growth plans for employees.

  • Driving revenue through HVAC sales and other department performance.

  • Growing the company’s image and community involvement.

Creating a Career Path, Not Just a Job

For Hartman, leadership is about showing employees a clear “path” to success and career development. He shared the story of a former 7-Eleven employee from Nepal who was hired as an HVAC installation technician. Through the growth path provided by Ongaro & Sons, this employee was able to achieve major life milestones:

  • Brought his wife from Nepal to the States.
  • Bought a house.
  • Achieved his dream of buying a truck.

    This is a testament to the potential for a HVAC technician to turn their work into a lifelong career, earning HVAC salary that enables them to “make hundreds of thousands of dollars a year”.

    Coaching Through Vulnerability and Intentionality

    As a contractors coach, Hartman’s leadership style focuses on intentionality and vulnerabilityHe meets with the team through individual meetings, group meetings, and building growth plansBy being vulnerable and sharing his own life experiences, he opens the door for his team members to connect, grow, and be coached.


    Systems and Training: The Engine of Profit

    Operational excellence is achieved through focused HVAC business training and clear, reliable systems. This is where hvac coaching becomes tangible, delivering measurable results.

    • KPIs and Coaching: Hartman and his team use key HVAC performance metrics to identify areas for coaching. This includes having individual conversations about performance and future role opportunities that open up within the company.

    • System Health Report: Ongaro & Sons utilizes a system health report during calls. Technicians are trained to accurately mark issues: red for an item that needs replacement, yellow if…This standardized system ensures consistency, professionalism, and drives customer connections.

    • Communication Workshops: Training is continuous, with a full workshop planned on the critical skill of communication—the foundation for both internal team success and external customer rapport.


    The Certain Path Advantage

    Ongaro & Sons’ success demonstrates the transformative effect of joining a dedicated community of peers. For Nick Hartman, this partnership provided a “hyper infusion of it all”Rather than trying to read a thousand books on business, a contractors coach community provides an immediate, proven path to follow.

    The support is continuous, with Hartman noting that he talks to people from the community every dayThis network provides essential support for HVAC coaches and leaders, allowing them to continually refine their approach and elevate the standards of their hvac business.

    Explore More

    Interested in a One-on-One Consultation?