From Legacy to $21 Million: Brett Hadley’s Roadmap for Growing a Great Multi-Trade Contracting Company

Brett Hadley is the President of Mountain Home Services in Layton, Utah. His journey in the trades business began with a family legacy dating back to 1954, and he has since grown the company from a single-trade operation to a $20–$21 million multi-trade powerhouse. In a recent webinar, Brett shared his core philosophy: the business of a home improvement contractor is not just about building better HVAC technicians, electricians, or plumbing contractors, but about “building human beings”.

Here is Brett Hadley’s approach to contractor management and scaling a successful multi-trade business.

The Core Value: Intentional Personal Growth

Brett Hadley’s ultimate goal is to foster a culture of growth. This philosophy is encapsulated in one of the company’s core values: “intentional personal growth”.

His belief is that while technical expertise, like a plumber having gone to school, is essential, the human element is what ensures success in the home. As he puts it, “We’re in the people business. The plumbing part is just what happens after we take care of the people”.

Learning Grit: Fired by His Dad and Hired Back

Brett’s journey started in the family business, Hadley Electric, which his grandfather founded in 1954. Despite this deep lineage, he had a formative experience that reshaped his view on work ethic:

  • A Valuable Lesson: As a teenager, Brett was fired by his father for prioritizing social life over putting in plugs and switches at a job site.

  • Subway Training: He was made to get a job at Subway, where he learned accountability. This experience was “the best thing he ever could have done” for him, teaching him to be committed, be on time, and stick to a schedule.

  • The Result: After a year and a half to two years at Subway, he returned and became his father’s “best employee”.

Brett ultimately pivoted from the family’s new construction focus to the service model. His commitment to service was reinforced when his father-in-law, a member of the coaching group Certain Path (formerly PSI), encouraged him to join the newly formed electrical division (ESI) in 2004.

Scaling the Multi-Trade Business: Electrical, HVAC, and Plumbing

The company that was formerly known as Master Electrical Service and Mountain Air ultimately rebranded as Mountain Home Services. This step was critical for uniting their multi-trade divisions. Today, the $21 million contracting company in Layton, Utah, is successfully running three primary trades:

  • HVAC Business: Approximately $13 million

  • Electrical Contractors: Approximately $6 million

  • Plumbing Business: Approximately $1 million (new division)

They also maintain revenue streams from generators and fireplaces to help fill in shoulder seasons.

Strategic Growth and Contractor Management

The business’s commitment to growth led to a major strategic decision in 2023: joining The Wrench Group. This move was a direct response to the market pressure created by other private equity-backed companies in the Salt Lake Valley, who were able to “dump money into advertising” and affect his market share.

Operationally, Brett advises a strict focus on numbers and accountability, a principle often taught by a trades business coach:

  • Know Your Metrics: “Profit is sanity, revenue is vanity,” is the mindset that drives the business.

  • Accountability: Brett emphasizes that there must be “all the levels of accountability” from the top down.

  • Training & Field Support: Contractor management services must include regular ride-a longs to support technicians and implement new service models.

  • Future Growth: Mountain Home Services is currently budgeting for a 10–15% growth rate next year.

Brett’s overall advice is to take the emotion out of business and know that when a partner or leader is driving you to be better, it’s because they care about your success.


Listen to the full discussion:

For more details on Brett Hadley’s strategy for growing his $21M business, listen to the full podcast here.

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