Running a home improvement contracting business is no easy feat. Balancing growth, profitability, and cash flow can challenge even the most experienced electrical contractors. But for Doctor Electric, a small family-run company, the transformation from $600K to over $2M in revenue, while maintaining a healthy 15% profit margin and becoming 100% debt-free, is proof that the right systems, people, and coaching can change everything.
🎧 Watch the full podcast here: Doctor Electric: $600K to $2M, 15% Profit & 100% Debt-Free
Building a Strong Foundation for Growth
When owner Mory Belle first joined CertainPath™, his company was stuck in a growth plateau. Like many electrical contractors or HVAC businesses, he was working hard but not necessarily working smart.
Through business coaching and consistent team training, Doctor Electric built processes to strengthen daily operations, from HVAC service scheduling and customer calls to electrical contractor software and pricing structure.
“We role-play every Monday and Wednesday,” said Belle. “Our technicians practice overcoming objections so they’re ready for any customer conversation.”
This emphasis on professional development mirrors what top plumbing contractors and roofing contractors implement through structured contractor management services—turning ordinary teams into confident, high-performing professionals.
The Power of Coaching and Culture
Doctor Electric’s turnaround started with culture. Instead of focusing only on revenue, Belle worked with trades business coaches to improve leadership habits and team accountability.
By participating in HVAC business coaching and electrical business coach sessions, Mory and his wife gained clarity around financials, marketing, and operational metrics.
Their team developed daily habits around goal tracking and client satisfaction, strategies that every contractor, from metal roof contractors to plumbing businesses, can adopt for measurable improvement.
“The team pulled together,” said Belle. “They broke the big goals down to smaller milestones, and that’s when everything clicked.”
Smart Systems Lead to Sustainable Profit
Growing from $600K to $2M wasn’t about chasing more customers. It was about profit-driven management. Using contractor management software to monitor performance, the Belles could make real-time adjustments to labor, pricing, and service calls.
For example, they focused on:
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HVAC maintenance and electrical service agreements to ensure recurring revenue
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Tracking HVAC performance metrics for technician productivity
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Leveraging video marketing (yes, even fun office clips!) to humanize their brand and boost visibility
These practical, data-driven approaches are what top HVAC companies, roofing and siding contractors, and commercial HVAC providers use to stay profitable and scalable.
The Result: Growth, Profit, and Freedom
After implementing CertainPath’s proven systems, Doctor Electric not only grew revenue but also eliminated debt entirely, achieving financial freedom and peace of mind.
They now run their company with confidence, supported by clear processes, strong leadership, and a motivated team.
Whether you’re an HVAC contractor, plumbing professional, or roofing business owner, this story proves what’s possible when you invest in your people and embrace business coaching for trades.
Learn More from Doctor Electric’s Journey
Watch the full episode of the Successful Contractor Podcast to hear how Doctor Electric built a stronger, more profitable company:
🎧 Doctor Electric: $600K to $2M, 15% Profit & 100% Debt-Free
And if you’re ready to grow your HVAC, plumbing, roofing, or electrical contracting business, explore how CertainPath can help you master your numbers, train your team, and reach your next level of success.
