The home services industry is full of stories of ambitious growth, but few are as inspiring as the internal journey of Jayme Luersen at Home Team Electric. Starting in a data entry role in 2017, Jayme is now stepping into an Operations Manager position after helping her family’s electrical business in Plum Springs, California, explode from $750,000 in annual revenue to a projected $4 million
This remarkable growth story is a masterclass for all home improvement contractors on the power of clear purpose, mastering electrical contractor software, and revolutionary call taker training.
The Spark: Finding the ‘Why’ for a Career in the Trades
Jayme Luersen joined Home Team Electric when it was a small operation with only six employees
The turning point wasn’t a promotion, but an insight gained at a Profit Day with her father. It was here, while pregnant with her son, that she gained clarity on her purpose. “I got the why,” she recalls
Scaling Success with Technology and Focused Management
With her newfound drive, Jayme dove into mastering Service Titan, the company’s electrical contractor software
This specialization allowed the company to scale significantly:
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Growth in People: The team grew from six employees to 18, including 12 field technicians and five office staff (plus the owners)
. -
Growth in Revenue: Annual revenue is expected to jump from $750,000 to $4 million
.
Jayme’s journey highlights how a dedicated office professional, backed by effective contractor management software, can be the engine that allows an electrician contractor to scale its operations.
H2: Game-Changing Call Taker Training for Electrical Contractors
As the company grew, Jayme had to replace herself on the phones, first training her Aunt Shannon and later a new hire, Alicia. Training her replacements became an unexpected challenge, but it led to the development of a training model highly effective for electrical business training.
Beyond the standard in-person and online classes
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Electrical Terminology: Call takers must learn basic electrical terminology to sound credible and build trust with the customer from the very first call
. This credibility directly translates to a higher call booking rate . -
The Mystery Shopper Method: A technique Jayme adopted was having the new hire listen to recorded calls and identify mistakes or missed opportunities before they were taught the “right” script
. This allows new hires to immediately notice the differences and understand the importance of the company’s processes . -
Confidence Building: The focus on practical knowledge and seeing the why helps new call takers develop confidence, which Jayme notes is crucial for their success
.
The Strategy of Scheduling with a Purpose
For a trades business coach, one of the most important concepts is efficient dispatching that respects the team. Jayme emphasizes the strategy of “schedule with a purpose”
This strategy ties directly into the critical step of pre-qualifying calls:
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Pre-Qualify for Completion: For complex jobs like car charger installations, the team learned to ask detailed electrical questions (distance from the panel, wire size, breaker size, panel capacity)
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One-Trip Efficiency: Asking these questions up front ensures the technician is prepared to complete the work in a single visit
. This prevents costly return trips and avoids having to waive fees, which improves efficiency for the entire contractor management services operation .
Jayme Luersen’s evolution is a powerful reminder that growth in any trade, whether you’re an electrician, plumbing contractor, or HVAC contractor—is driven by a commitment to systems and a willingness to step up and lead.
Listen to the Full Conversation
Learn more about Jayme’s journey, her new role as Operations Manager, and the systems that drive Home Team Electric’s success by listening to the full webinar.
