5 Proven Best Practices to Generating Calls in Your Marketplace
Introduction
Many home improvement contractors, HVAC companies, plumbing contractors, and roofing contractors believe they need a massive marketing budget to get their phones ringing. The truth is, with the right strategy and a bit of sweat equity, you can generate continuous leads without breaking the bank.
At CertainPath™, we’ve seen countless contractors use these five proven best practices to build steady call volume, increase profits, and stand out as the best roofing contractor, plumbing business, HVAC contractor, or electrical contractor in their market.
Step 1: Ask for 5-Star Reviews from Every Customer
The fastest way to make your small roofing business, plumbing company, or HVAC service look like a big success is through glowing online reviews.
When your technicians finish a job, have them ask satisfied homeowners for a 5-star Google review. Try this simple, effective line:
“Mrs. Jones, have I answered all your questions and done a good job for you today? Great. We’re a small company trying to show others the quality of service we provide. It would mean the world if you could leave us a 5-star review on Google.”
Being friendly, professional, and specific helps customers take action. A steady stream of 5-star reviews builds trust, improves visibility, and helps position your team among the best contractors in your area.
Pro Tip: Train your team to look, act, and communicate professionally—because excellent service drives excellent reviews.
Step 2: Develop a Club Membership Plan
A well-structured club membership program keeps your company busy year-round. Whether you’re in HVAC repair, electrical contracting, or roofing and siding, memberships provide value for everyone:
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Customers enjoy fewer problems, annual inspections, and discounted services.
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Technicians and call center reps earn bonuses or commissions for each club sold.
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Your company gains loyal, repeat customers who call you first when they need help.
Club memberships are proven to offset slow months, improve retention, and create predictable revenue—an essential foundation for sustainable growth in your HVAC business, plumbing business, or electrical company.
Learn more about turning your CCRs into club membership champions →
Step 3: Use Outbound Calling to Reconnect with Old Leads
Every contractor has a database—or at least a drawer full—of old proposals and estimates that were never sold. Don’t let them collect dust.
Pick up the phone and re-engage those homeowners. Ask how they’re doing, whether their issue was ever resolved, and if they’d like an updated quote. A friendly follow-up can turn missed opportunities into new revenue.
If work is slow, consider offering a limited-time discount to fill your schedule. Outbound calling helps HVAC technicians, roof contractors, and electrician contractors stay busy without heavy advertising costs.
Step 4: Join Local Networking Groups
Word-of-mouth marketing still matters—especially for metal roof contractors, HVAC companies, and electrical contractors. Every community has local networking groups or small business associations eager to support one another.
Search online for groups in your area and show up ready to connect. Shake hands, exchange business cards, and talk about what makes your service unique. Supporting fellow small businesses often leads to strong, long-term referrals.
Step 5: Partner with Contracting Friends in Other Trades
Contractors thrive when they collaborate. If you’re an HVAC contractor, connect with plumbing contractors, roofing contractors, or electrical business owners who share your standards of quality.
Establish a referral program that benefits everyone involved. Send letters of introduction to their customers or offer cross-referrals when you see opportunities. This kind of partnership builds credibility and creates new work for both companies.
Bonus Tip: Invest in Business Coaching for Trades
To grow beyond these foundational strategies, consider professional business coaching for trades. Programs like HVAC business coaching, electrical business training, and plumbing sales training help contractors track key HVAC performance metrics, use modern contractor management software, and train teams through HVAC classes online or HVAC business software solutions.
Ready to Take the Next Step?
Want to learn more about contractor management services, HVAC coaching, and proven marketing strategies for contractors HVAC, plumbing, roofing, or electrical?
Attend a Profit Day™ workshop and see how CertainPath™ helps contractors turn sweat equity into sustainable success.
