Changes to Your Company That Will Increase Profits
Whether you’re a roofing contractor, plumber, HVAC technician, or electrician, increasing your company’s revenue isn’t just about working harder it’s about working smarter. Improving your bottom line benefits your entire team and enhances the quality of service you provide to your community. Here are four powerful changes that can help home improvement contractors grow faster and more sustainably.
1. Marketing Matters for Every Trade
When you think of marketing, it’s easy to feel overwhelmed, where do you start? The key is identifying what makes your business unique. Whether you’re running an HVAC business, managing a roofing business, or offering plumbing services, your customers need to recognize what sets you apart.
Ask yourself: what habits or practices make working with your company special? Maybe it’s your professional uniforms, your detailed service emails, or your clean, branded vehicles. Every detail matters. Like an artist signing their work, your marketing should “sign” your company’s identity across every customer interaction.
Pro Tip: Use contractor management software or electrical contractor software to streamline marketing, track results, and ensure consistency across all customer touchpoints.
2. Keep Your Customers And Turn Them Into Members
For plumbing contractors, HVAC companies, and roofing contractors, retaining customers is critical to long-term growth. Your existing clients guarantee future revenue, so it’s vital to protect and grow your client base.
One of the most effective ways to do this is through club memberships or service agreements. These programs not only lock customers to your business but also provide them peace of mind with regular maintenance and priority service. Every club membership represents a customer who’s loyal to you and not shopping around.
Benefits of Club Memberships
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Guaranteed maintenance for HVAC installation, HVAC repair, and HVAC maintenance
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Priority scheduling for HVAC service, electrical service, or roofing repair
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Discounts that make customers feel valued
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Reduced emergency calls and increased lifetime customer value
Remember, everyone on your team, not just technicians, should promote your membership programs. A well-trained call taker can often sell more memberships than a busy tech in the field.
3. Train, Train, and Train Again
If you want to increase your top-line sales, start by investing in your team. Whether you’re developing HVAC technicians, plumbing sales training, or electrical contractors, consistent training ensures everyone delivers the same high-quality experience.
Ask yourself:
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Do your technicians need better communication skills?
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Are your call takers dispatching effectively?
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Are your salespeople producing over a million dollars annually?
If the answer is “no” to any of these, training is your key to growth. With HVAC business training, business coaching for trades, or programs led by a trades business coach, you can help your employees think differently and sell with confidence.
When internal training isn’t feasible, HVAC classes online, HVAC business coaching, or electrical business coach programs can keep your team learning year-round.
4. Plan or Be Planned For
Every successful contractor, from metal roof contractors to commercial HVAC companies, needs a long-term plan. Without a 5-year plan, you risk letting the market decide your future. Ask yourself:
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What do I want for my business, my customers, and my employees?
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Where do I want my company to be in five years?
Your budget is your roadmap. It transforms your big vision into manageable, trackable goals broken down by department, month, and day. With the right contractor management services and leadership support, you can increase revenue by 20% per year and grow profitability by 15% within five years.
If you’re not sure where to start, HVAC coaches or contractors’ coaches can help guide you through strategic planning, budget development, and performance tracking.
Build a Smarter, More Profitable Business
There’s more to growing your business than these four steps—but they’re the perfect place to start. Whether you run an HVAC business, plumbing business, or roofing and siding contractor operation, consistent marketing, loyal customers, strong training, and a strategic plan can transform your revenue.
Learn more about business coaching for trades and find out how CertainPath can help your company grow:
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