HVAC Sales Masterclass: How Dustin Burnham Sold $22.7M in Amarillo, TX 

Building Success in the HVAC Business 

Dustin began his career much like many HVAC technicians, focused on service and repair. Over time, he realized that sales were not about being pushy, but about helping customers find the best solution for their home comfort needs.

One of the biggest takeaways from his story is that a successful HVAC contractor doesn’t just sell products—they build trust. Homeowners want to work with someone who listens, educates them, and provides confidence in the investment they are making.

 

The Power of Process and Coaching 

To consistently deliver at a high level, Dustin leaned heavily on process and training. This included:

  • Following a structured sales system
  • Leveraging HVAC business coaching for accountability
  • Using metrics to track and improve performance
  • Practicing consistent communication with homeowners

With the support of trades business coaches and HVAC business training, Dustin was able to transform from a service-minded technician into a top-level sales professional.

 

HVAC Sales Strategies That Work 

Dustin emphasized several strategies that apply not just to HVAC, but also to plumbing contractors, electrical contractors, and even roofing contractors:

  1. Build Rapport First – Before talking about systems, establish trust. 
  1. Educate, Don’t Sell – Help homeowners understand their options. 
  1. Use Visuals and Data – Showing performance metrics or examples builds credibility. 
  1. Offer Financing Options – Make it easy for customers to say “yes.” 
  1. Stay Consistent – Daily habits create long-term success. 

 

Why Coaching Matters for Trades Contractors 

One of the recurring themes in Dustin’s journey is the value of business coaching for trades. With guidance from HVAC coaches, he developed the confidence to close large deals and build repeatable success.

For contractors in the HVAC business, plumbing business, or electrical contracting, coaching provides:

  • Proven sales training systems 
  • Accountability and motivation 
  • Tools to measure performance 
  • Confidence in handling objections 

 

Final Thoughts 

Dustin Burnham’s $22.7M success story is proof that with the right coaching, mindset, and process, anyone in the trades can achieve breakthrough results. Whether you are an HVAC contractor, a roofing contractor, or part of the plumbing business, the principles of listening, educating, and building trust apply universally.

👉 Want to hear Dustin share his full story? Check out the full podcast episode here: Successful Contractor Podcast 

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