If you run a home improvement, HVAC, plumbing, or roofing business, you already know one great salesperson can change everything. The challenge? Finding one.
In competitive fields like HVAC services, electrical contracting, and roofing installation, a top-producing salesperson can add millions to your bottom line. That’s why CertainPath coaches developed a proven five-step plan to help contractors recruit, train, and retain salespeople who consistently generate $500,000–$2 million in annual revenue.
👉 Download the full guide: How to Hire a Rockstar Salesperson
Step 1: Hire from Outside the Industry
It may sound surprising, but the best hires often come from outside the trades. Candidates with strong communication and empathy, not just technical know-how; tend to excel at connecting with homeowners. With CertainPath’s business coaching for trades, you can teach product knowledge while developing world-class sales skills.
Step 2: Set Million-Dollar Expectations
People rise to the expectations you set. Across HVAC, plumbing, and roofing companies, we’ve seen that when leaders clearly communicate high goals, like $500K to $2M annually, salespeople deliver. Setting clear targets and reinforcing them through coaching builds a performance-driven culture and stronger contractor management services.
Step 3: Train the Right Way
Even talented hires fail without structured training. CertainPath’s HVAC business training uses a step-by-step approach to build lasting skills in communication, objection handling, and closing. Ongoing coaching ensures sales teams stay sharp through every HVAC maintenance and roofing season.
Step 4: Build a Winning Culture
A great sales culture doesn’t happen by accident—it’s created by intentional leadership. Recognition programs, accountability systems, and growth opportunities inspire loyalty and performance. When your HVAC technicians, plumbing contractors, and roof contractors feel supported, they stay longer and sell more.
Step 5: Equip Them with the Right Tools
Top performers need top tools. CertainPath’s HVAC business software, electrical contractor software, and contractor management software help teams track leads, measure success, and close more deals. The right systems make sales consistent, measurable, and scalable.
Build Your Next $2 Million Producer
Whether you’re hiring for HVAC installation, plumbing services, or roofing repair, the right process can help you find and train your next top performer.
👉 Get the full guide here: How to Hire a Rockstar Salesperson
