From $250K in Debt & Struggling to a Highly Profitable $14MM+ Roofing Company: How Four Seasons KangaRoof in Detroit Has Grown by Becoming a Core Values-Based Business & Having Strong Operations
From $250K in Debt & Struggling to a Highly Profitable $14MM+ Roofing Company: How Four Seasons KangaRoof in Detroit Has Grown by Becoming a Core Values-Based Business & Having Strong Operations
The Successful Contractor Podcast – NEW EPISODE
Four Seasons KangaRoof in metro Detroit has a remarkable story. More than 10 years ago, founder Bill Burkhardt Sr. started the business with a desire to provide great service. He soon found himself struggling and $250K in debt. Bill Sr. joined CertainPath looking for guidance. Today, he runs the business with his sons Matt and Bill Jr, along with Brian Neaton, and their incredible team. Sales have jumped from $2.5MM and losing money to more than $14MM at a great profit. (And a small percentage of that revenue is insurance work, by the way!)
In this interview, Bill Sr., Matt, and Bill Jr share all that’s had to happen to transform and build a highly successful roofing company, including how they…
- Utilize the CertainPath residential sales model to work in their commercial business.
- Structured Bill Sr’s exit strategy with Matt, Bill Jr, and Brian acquisition process.
- Virtually eliminated slowdowns thanks to maintenance agreements, outbound calling, and a comprehensive marketing strategy.
- Cultivated an incredible call center to maximize every opportunity.
- Approach repair versus replacement opportunities with their core values at heart.
- Recruit based on core values fit, rather than technical ability.
- Invest years of training into new employees to ensure they do an incredible job.
- Utilize a comprehensive performance management system to develop their people.
- Built an operational process for re-roofs that drastically reduces callbacks, reduces accounts receivables, and maximizes customer satisfaction.
- Improved their Gross Margin 7-10% over the last three years with a new strategic management approach.
- And so much more!
