$22MM+ & Growing: How Adam Vaillancourt Roofing & Construction Has Become One of the Largest Roofers in the Northeast by Prioritizing Profitable Growth; Creating a Culture that Embraces Failure; & Focusing on Positively Impacting Both Its Customers & Employees
$22MM+ & Growing: How Adam Vaillancourt Roofing & Construction Has Become One of the Largest Roofers in the Northeast by Prioritizing Profitable Growth; Creating a Culture that Embraces Failure; & Focusing on Positively Impacting Both Its Customers & Employees
The Successful Contractor Podcast – NEW EPISODE
Adam Vaillancourt Roofing & Construction is one of the largest roofing contractors in the Northeast (if not the US) with revenues surpassing $22M annually. The operation has steadily grown 15% annually the last three years. The journey hasn’t always been easy. Adam started the business when he was only 29 years old with a rusty pickup truck and $3,000. Adam’s commitment to excellent service allowed the company to grow faster than he ever wanted. By 2015, Adam Vaillancourt Roofing & Construction was $5.3MM, but Adam was miserable. The company was profitable, but it was disjointed. Adam felt the pressure of the world on his shoulders. Looking for help, he found CertainPath. It proved to be one of several launching pads for this savvy contractor.
In this interview, Adam Vaillancourt and his General Manager Scott Knuckles sit down to discuss their journeys in the trades. But then, they reveal countless insights into how they’ve profitably grown the business from $5.3MM to more than $22MM. They explain how they…
- Built their superstar team of managers and leaders in the company.
- Created a multi-faceted marketing approach that’s kept the company loaded with leads, while many other contractors have struggled.
- Utilize one marketing strategy that increased leads 269%!
- Carefully determine which salespeople receive what leads.
- Crafted a highly successful repair division that receives outstanding reviews.
- Only hire people that match their core values.
- Identify people with the right traits and skills who will turn into incredible roofing salespeople.
- Onboard and train weekly with all their employees with a simple goal of everyone working to get better.
- Drastically reduced attrition in the business.
- Cultivated a company culture that accepts and expects people to make mistakes—and then learn from them.
- Regularly earn a 90+% Net Promoter Score, and they share how you can do the same!
- Relentlessly focus on every touchpoint the company has with its customers—and how to make that touchpoint an even better experience.
- Built compensation plans that heavily reward performance for every position in the company, including their sub crews.
- Added one critical position to the company that eliminates at least $120,000 in materials waste and helps create an outstanding customer service experience.
- And so much more!
