How to Choose a Coach for Your Home Services Business
Choosing a coach for your HVAC business, plumbing business, electrical contractor, or roofing business is a critical decision—one that can directly impact your profitability, leadership development, and long-term success. But not all coaching is created equal. The most effective coaching relationships are built on alignment—between the needs of your business and the strengths of the coaching program.
At CertainPath, we’ve coached thousands of contractors through proven, real-world systems designed specifically for the trades. Our model blends structure and flexibility, and we’ve seen what works—and what doesn’t. Whether you’re a one-truck startup or a multi-location operation, here are seven key attributes to evaluate before entering into a coaching partnership:
- ROI Potential Will this coaching relationship produce real business results? Strong ROI means not just revenue growth but improved margins, operational efficiency, and team performance. The best coaching systems drive measurable outcomes—like a 10% boost in net profit, reduced callback rates, or increased revenue per tech. At CertainPath, we focus on real ROI. Our members often report year-over-year growth and sustainable profit improvements through systems that address operations, pricing, and sales performance.
- Peer Community Strength Some of the most powerful learning doesn’t come from a coach—it comes from other business owners like you. A strong coaching community gives you access to a network of peers who are solving similar problems, testing new ideas, and sharing lessons learned. CertainPath members become part of a highly engaged network of home improvement contractors, sharing insights, tools, and encouragement. We believe community creates momentum.
- Coaching Style Different coaches bring different energies, expectations, and methodologies. Some follow a structured playbook, while others customize everything from scratch. Some lean heavily on data and KPIs, while others emphasize leadership mindset and personal growth. CertainPath blends structured business systems with personalized coaching. We meet you where you are—with step-by-step training, accountability, and a deep bench of role-specific expertise for your leadership team, CSRs, HVAC technicians, and beyond.
- Trade Coverage Home services coaching isn’t one-size-fits-all. Your trade has unique workflows, customer expectations, pricing pressures, and regulatory requirements. CertainPath was built specifically for HVAC contractors, plumbing contractors, electrician contractors, and roofing contractors. Our tools, content, and coaching teams speak your language because we’ve been in your shoes—and we’ve helped businesses like yours grow into market leaders.
- Customization Level Your business is different than everyone else’s. Your market, team size, goals, and challenges are unique—and your coaching should reflect that. At CertainPath, we combine proven systems with personalized planning. You get tools, templates, and training—but also one-on-one coaching that adapts to your business stage, goals, and team structure. We believe systems get you started, but customization helps you scale.
- Affordability and Value Coaching is an investment—but it should never be a gamble. Evaluate not just the cost, but the value: What tools, systems, training, and support are included? How soon can you expect a return? At CertainPath, we deliver full value from day one: marketing templates, flat-rate pricing tools, recruiting assets, CRM integration guidance, financial models, and more. Everything is designed to accelerate results and return more than you invest. Our members often say that value is clearest when they integrate our systems with their contractor management software or begin tracking their HVAC performance metrics.
- Unique Strengths Every coaching company has its own strengths—some focus on leadership development, others on financial systems, recruiting, or marketing. At CertainPath, we bring it all together. Our integrated approach covers operations, people, process, pricing, marketing, software, and leadership. We also include direct support for hiring and retaining talent, implementing new technologies, and aligning your culture with your growth goals.
Final Thoughts Choosing a coach for your trades business isn’t just about picking a program—it’s about aligning with a partner who can help you reach your goals faster, with fewer mistakes and more confidence. When you evaluate coaching options based on these seven attributes, you’ll make a decision that supports not just where your business is now, but where you want it to go.
If you’re ready for a coaching relationship that brings systems, support, and real-world results—CertainPath is here to help you build a stronger, more profitable business.
To learn more and see if CertainPath is a fit, click here to schedule a call with one of our advisors.