Adding Personal Touches to Help Close More Deals | CertainPath
Success Group International (SGI) is now CertainPath.
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After many years serving the independent contractor as Success Group International, we’re combining all that we do for home service business owners under the name CertainPath.

Now, we’re focused on “Success Made Certain” with a mission to Build Successful Home Service Businesses.

We’re more focused than ever on empowering the independent contractor to achieve their dreams with our mix of tools and systems that provide our Path to Success, our professional coaching to help you stay focused on the path, our Contractor Software that gives your company an easy-to-implement solution to run your business profitably, and our Contractor Community with the network and events that bring you together with over 1,000 other business owners.

Now is the time to explore how CertainPath can make a difference in your success. To talk to a CertainPath advisor, click here.

Adding Some Personal Touches to Your Website Will Help Your Salespeople Close More Deals with Customers


Adding the personal touch to each customer touch point is a key to success. Some companies choose to send out employees in the field armed with photo I.D. badges and identification cards. Others inform their customers ahead of time who is going to visit them and even give a short biography of that person. These things are done to give peace of mind to customers – that they can trust the person they deal face-to-face with. Our RSI and SGI members do each of those things, and they see a massive, positive response from customers.

It is also a good idea to have that same biographical information available to prospective customers, too. This information can be posted on your company website. Ask each of your employees to jot down a one- or two-paragraph biography about themselves (without getting too personal, this is the Internet after all). Then post that information along with a good professional photo on your website (no “cute” homemade photos please). Something else to consider: Make each of your people answer five fun questions about themselves. Include their answers below their short bios on your website.

Adding the personal touch to your company information puts a face or many faces on your business. Customers and prospects are comfortable with this – thus making it comfortable to do business with you.
You’ll find your technicians and salespeople will have a MUCH easier job coming into a new customer’s home and relating with them. Almost instantly, they’ll have conversation points. “Oh, you went to this high school? That’s so interesting!” “Oh, I read that you liked to fish! Have you ever gone to this lake?” “I hear you’re a sports fan! How about our home team!” In fact, many of our members tell us customers start asking THEM questions right away about them. Soon, the two become friends, and a secret to selling: people buy from friends.