Ashley Keith of Wisler Plumbing & Air Explains How She Manages a $1.7MM Residential Water Treatment Division
Ashley Keith of Wisler Plumbing & Air Explains How She Manages a $1.7MM Residential Water Treatment Division
The Successful Contractor Podcast – NEW EPISODE
Wisler Plumbing & Air serves Rocky Mount, VA, a small community south of Roanoke. Despite its size, Wisler has become an extraordinarily large home services company, thanks to its dedication to exceptional service. In particular, Wisler has built an impressive residential water treatment division; it’s on target to generate $1.7MM in sales. Ashley Keith manages that division. Prior to becoming a manager, she was a technician and then salesperson, selling nearly $700K in residential water treatment equipment herself.
In this interview, Ashley explains how the department has become so successful. She shares how Wisler…
- Communicates the results of water quality tests so they’re easier to understand.
- Educates homeowners on the impact water quality has on all facets of their home and life.
- Makes water quality testing mandatory for all its plumbers.
- Built a plumbing inspection with several water quality categories that must be completed on every service call.
- Has begun training its HVAC technicians to test the water quality on every call.
- Informs homeowners on the impact water pressure has on their plumbing systems.
- Offers a lifetime warranty on all water treatment systems.
- Builds a club membership plan into the sale of new systems to emphasize the importance of maintenance with customers.
- Builds water treatment options, which always include a reverse osmosis system.
- Explains the incredible benefits of a reverse osmosis system.
- Communicates the entire installation process of a water treatment system, so homeowners fully understand what will happen.
- Manages their quality control process to ensure customers are happy.
- And so much more!
