Mindset Matters: How W3 Electric in Rowlett, TX, Doubled Sales in Only 2 Years

Mindset Matters: How W3 Electric in Rowlett, TX, Doubled Sales in Only 2 Years

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Mindset Matters: How W3 Electric in Rowlett, TX, Doubled Sales in Only 2 Years

The Successful Contractor Podcast – NEW EPISODE

Bill Witty grew up knowing he wanted more out of life. He started as a maintenance man right out of school; rather than play on the weekends, Bill would flip houses. A friend told him about the earning potential as an electrician. He took a pay cut and leapt at an opportunity to be an apprentice at Milestone Home Services. After seven years, Bill earned his masters license and started his entrepreneurial journey by opening W3 Electric in 2019. (The W3 stands for his triple win he learned from Milestone, which is rooted in CertainPath philosophy.)

Despite a pandemic and slew of challenges that come with launching a new company, Bill has responded positively. He joined CertainPath not long after opening at the advice of his former boss, Milestone’s Gus Antos. With some guidance and the right mindset, Bill has grown W3 Electric from a one-man company to a seven-truck operation generating $2.2MM in sales. That’s quick growth in only 3.5 years. Even better, Bill has the team and many of the foundational systems and procedures in place to enjoy rapid growth. In this interview, Bill talks about his business journey, including:

  • How training doesn’t have to be complicated for a small business.
  • Why having the right mindset is so very important for owners and your employees.
  • When the right time to start a club membership program with electrical.
  • How to make your electrical safety inspections a memorable experience.
  • Why debriefs after every service call is so very important.
  • When the right time is to pull yourself out of the truck as the owner.
  • What personality traits to look for when interviewing people.
  • How Bill has reduced call backs by training and training some more on presenting diagnostics.
  • What his marketing approach is, given he’s in a market with so many massive contractors with deep pockets.
  • And so much more!
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