Contractors’ Sustained Growth Secret: Why Trust & Culture Matter More Than You Think with CertainPath’s Brandon Marshall
CertainPath’s Vice President of Training Brandon Marshall sat down to discuss why the very best contracting companies, those who steadily and profitably grow year after year, do so thanks to their cultures rooted in trust. But how do you build that trust? How do you build that culture?
Contractors’ Sustained Growth Secret: Why Trust & Culture Matter More Than You Think with CertainPath’s Brandon Marshall
The Successful Contractor Podcast – NEW EPISODE
The contracting industry is an interesting place these days if you’re in the social media world. The bro culture is here. It’s filled with silver-tongued “gurus” driving exotic cars and taking private jets. There’s absolutely nothing wrong with enjoying success, but it gives others the wrong impression. It celebrates the individual when it takes so much more than ONE person to build a big, profitable company. Service to others is the secret to long-term success in home services.
In this show, CertainPath’s Vice President of Training Brandon Marshall sat down to discuss why the very best contracting companies, those who steadily and profitably grow year after year, do so thanks to their cultures rooted in trust. But how do you build that trust? How do you build that culture? Those questions are answered, and Brandon also shares insight like:
- The TWO interview questions you must ask every time.
- When’s the right time to fire a team member.
- Without recognition, you’ll never get your people’s very best.
- How to engage with your employees that will immediately build loyalty.
- What ONE tweak in how you treat your team can increase production 200%.
- How to be vulnerable—and why it’s important—while also holding others accountable.
- Why you should change the way you look at mistakes.
- Why you should never be the smarted or most talented person in your company.
- And so much more.
Pricing matters. Operations matters. Sales matters. Marketing matters. But they’re job functions. Behind each of those departments is people. People who need to be led and grown. It’s those people who will allow you to build your business stronger—but only if you provide the right culture, one founded on trust.
