Boost Your Success with a Contractor Consultant or Coach | CertainPath

How Business Consulting Can Help You Be a Successful Business Owner


You want to start your own HVAC/Electric/Roofing/or Plumbing business, but you don’t have everything figured out. That’s okay! Most business owners don’t know absolutely everything about business before jumping into their dream. However, there are a few basics you should be aware of and plan before opening your doors. Once you’ve started your business, there are experiences and methods you will learn along the way. Having everything figured out beforehand is definitely not a prerequisite to starting your own contracting company, although you should have at least a few things set in stone before jumping into the deep end!

You may already know a few areas of weakness you have, and a few areas of strengths. Business consulting and coaching can help you discover what you don’t know or haven’t considered about running your own business, while strengthening those weakness to better help your business succeed. Business consulting is a useful tool for anyone needing advice on specific areas of business or needing a general audit of their systems and practices. Here are a few ways that a business consultant can help you in your business.

Teaching and Training

Firstly, an HVAC business consultant can help teach you and your staff best practices as it relates to your industry, and train you on these practices. They can also teach you best practices on running an HVAC company. Usually these consultants have worked with other large-scale businesses and have learned which processes are most efficient and yield higher returns. They can help teach you what these practices are, so you can implement them into your strategy.

Help You Strategize

Speaking of strategies, they can also help you make your strategies more robust and planned. Perhaps you don’t know how to scale your business or achieve the vision you have for your business. A business consultant can talk with you about that vision, see what processes you already have that will get you there, and which ones you may want to start practicing to increase your chances of success. Each market is a little bit different. The best consultants will not only offer advice that broadly applies to every market but will have researched the specifics of your area to offer more precise tools and strategies as well. They may even know local companies you can strategically partner with, or smaller companies you may even be able to buy out to expand your business.


There are a lot of aspects that go into a strong marketing campaign. From ads to social media, your business consultant can offer you advice on what others are doing in your sphere and what is working the best. There may be some marketing strategies that you haven’t thought of, or ones that you don’t have the skills to carry out. Your business consultant can connect you to the right people to make these happen and increase your profits from these campaigns.

Identify Problems and Implement Change

Sometimes it’s difficult to see what’s going wrong in our company because we are too connected to the issues. A business consultant offers a fresh pair of eyes to see your processes from a different perspective and clearly understand where the breakdowns are occurring. Usually, employees are resistant to change. The consultant can sometimes help be a scapegoat for the change occurring, as the new process will come from them, not you. If you know things need changing, but you are constantly met with resistance from employees or a business partner, the cost of hiring a consultant is often worth it for the survivability of the business in the long term.

Provide Objectivity

Again, business consultants can provide an objective third-party opinion to issues you are facing in your business, especially on ones that have caused disagreements in the past. If you and your business partner can’t agree on a solution to a particular problem, a business consultant can help mediate toward a final decision. They will look at every side and every detail to figure out the best course of action for the business. At that point, each party can decide what to do with the analysis.

Evaluate Personnel

One thing most business owners hate doing is evaluating their employees and firing people. You may not even know the best process for evaluating staff, but your consultant can provide outlines for effective evaluations. They don’t know the backstories of your employees, so they can make objective decisions on who is worth keeping and who needs to move on. Most of the time business consultants can even perform the firing tasks for you if you are uncomfortable with the process or are too close to the situation.