Overcoming Shoulder Season in the HVAC & Roofing Industries with Expert Estee Jaacovi & Rich Rogers
Overcoming Shoulder Season in the HVAC & Roofing Industries with Expert Estee Jaacovi & Rich Rogers
The Successful Contractor Podcast – NEW EPISODE
Shoulder season is something that makes both roofing and HVAC contractors alike nervous. It’s those traditionally “slower” months in between your busy season. However, shoulder season doesn’t have keep you up at night if you properly plan for it.
CertainPath Coaches Estee Jaacovi (HVAC) and Rich Rogers (roofing) talk about how to manage shoulder seasons in their respective trades. They share insights like how to:
- Prepare for shoulder seasons months in advance.
- Outbound current and previous customers in a way that immediately impacts your call volume.
- Properly cloverleaf neighborhoods near jobs that wins homeowners over, rather than them asking you to leave.
- Market your business to reduce the sting of shoulder season, and how to market yourself during shoulder season.
- Utilize training in a way that ensures your people are doing the very best on every single opportunity.
- Use the shoulder season as an opportunity to refine your operations, which allows for smoother and more profitable growth.
- And so much more!
