When you want to take your electrical contracting business to the next level, we’re here for you. CertainPath takes all the stress and guesswork out of scaling up, with a proven system, the right software, and all the tools and support you need and deserve. We can help you grow your business while retaining its culture, through a complete electrical business system and the coaching to make success easier and faster than you thought possible.
Ready for steady growth, strong marketing, and the right technicians who will stay dedicated to your business? We’ve got you covered for all that. With CertainPath, you can expect the support you need, every day, in every way. Our core benefits provide you with:
You need tools to manage every division in your business, and we have them. We’ll work to ensure you’re 15% net profitable, at a minimum.
We have industry experts to help you avoid making mistakes, so you can make your business success easier and faster.
Running your business and making a profit is easy with the right software, and we’ll be happy to demo ours for you.
With more than 1,000 contractors in our group, you can get the help and support to feel like you’re part of the family.
Facing challenges in your electrical business? You’re not alone. Fortunately, we have the answers to help contractors just like you achieve more. The services we offer go far beyond what you could learn from a successful contractor podcast; our leadership training and professional coaching will guide your business on the path to success.
If you’re in the trade business, you know there’s a shortage of qualified electricians, plumbers, roofers, HVAC techs, and more. Many are retiring, and there aren’t enough to take their places. Finding, hiring, and keeping quality electricians is the #1 obstacle for your electrical business’s growth, but CertainPath can help.
We offer:
Are you underpricing your services? Many electrical contractors do, as do HVAC companies and other contractors, often due to failing to account for the true cost of overhead. That could mean that you’re struggling to maintain consistent profit margins, working long hours, and not taking home as much as your lead electricians.
We can help you stop that cycle through:
The majority of electrical contractors hit a growth ceiling around $1m to $2m in revenue, and are unable to scale beyond owner-operator status. That can happen due to a lack of organizational structure, processes, and systems that allow your business to function without you present for every decision.
We’ll adjust that through:
Working as an electrical contractor, plumbing contractor, or other trade professional can be feast or famine, and it generally goes in cycles. You might have times when you’re overwhelmed with too many jobs, followed by dangerous and frustrating dry spells. You don’t have to rely on expensive pay-per-click campaigns or inconsistent referrals when we can provide you with a more comprehensive marketing strategy.
We’ll include:
Many electrical businesses are operating in a state of chaos. They don’t have properly stocked trucks, technicians aren’t dispatched correctly, and calls aren’t handled the way they should be. As an owner, that means you’re spending your time putting out fires instead of growing your business.
We can help you avoid all that confusion through:
Ready for a comprehensive system you can rely on? CertainPath is here to help. We’re dedicated to ensuring we handle all aspects of your business’s growth, so you can move forward with confidence.
From organizational charts to job descriptions, we've got your management needs covered. You can expect a full performance management system, with daily management essential reports, management checklists, and field checklists. With our strategic planning tools, budgeting tools, and strong financial model information, it's easy to see where your business stands every day.
We provide a pricing matrix and support for straightforward pricing, along with financing partners that can help you do more. Our club membership program and USPs (unique selling propositions) will get you in front of customers and keep them coming back.
Building the right team is essential to your electrical business, and our electrician recruiting program will help you find the best people for the job. We offer interviewing strategies and job ads to get started, along with an onboarding toolkit, training plan, and both communication and technical training for your electricians. Clarity in compensation models and culture building helps make transparency easier, so you know if a technician is a good fit.
Our marketing strategies and free, SEO-optimized website will get you started down the path to growth. We also provide a dispatching system, CRM, reputation management, and call center scripting, so you can be fully prepared to market your business and keep customers happy.
Staying prepared and getting your questions answered matters. That's why we provide a member website and video library, along with electrical KPIs (key performance indicators), vendor relationships, inventory management, HR information, and partners, so you can stay on the path to growth and success more easily. These are the same tools and resources leveraged by many successful home service businesses to scale efficiently and sustainably.
Seeing electrical contractors succeed is our goal, and we have plenty of success stories from business owners just like you. For example, there’s Tingley Electric in Natick, MA. Owner Vinny got his start at a young age and then moved into running his own electrical company. His biggest concerns were getting more customers and addressing billing and cost concerns. Once he joined CertainPath, he made customer service level changes and pricing adjustments, and now he plans to build another, larger building to take on additional technicians due to explosive growth.
Don’t wait—when you want to take your electrical business to the next level, all the tools you need are ready and waiting for you at CertainPath. Getting started is easy, and you’ll be on the path to a healthier, stronger business. You don’t want to let your competition get ahead of you when you can get started on choices that will give you a long-term strategy for continued business growth.
Book a consultation today and make the change that sets your company apart. You can also contact us at (214) 431-3351.
CertainPath offers a guided onboarding process, including system setup, staff training, and coaching to ensure a smooth transition and faster ROI. You can implement the system almost right away and should see measurable results in just 30 to 60 days.
We can help all sizes of electrical businesses, from solo operators looking to grow to established companies with multiple service teams. Whether you’re focused on residential, commercial, or a mix of both, the system scales to fit your needs and goals.
Standard field service platforms mainly focus on scheduling and dispatch, but we integrate electrical business coaching, proven operational systems, pricing strategies, and technician development. It’s a complete transformation platform for your business, not just software.
You may see a 2x to 5x return on investment within your first year through improved efficiency, better pricing, increased close rates, and higher average tickets. ROI will continue to grow as your team works with the system.
Every member will get one-on-one coaching from an experienced business advisor who understands the electrical industry. These sessions look at financial performance, leadership, hiring, pricing, and process improvements, and you can expect regular check-ins to keep you on track.
Yes! We offer technical training specifically for electricians, with online and live options. Training involves hands-on skills, customer communication, sales techniques, and operational best practices.
We combine industry-specific coaching and field-tested business systems with software tools for an all-in-one solution. You’ll get a practical, proven roadmap tailored for your trades, not a one-size-fits-all approach.
CertainPath works with industry experts and stays closely connected to trade developments. That helps us ensure our training content and best practices, stay up to date. While local code compliance remains your responsibility, we’ll help you implement systems that support safe, code-compliant work.
If you’re ready to take your electrical business to the next level, it’s time to put CertainPath’s proven path to success to work.
