$20MM to $40MM in 3 Years: How Vredevoogd Doubled Sales By Utilizing Data, Maximizing Its Call Center, Refining Its Marketing, & Relying on CertainPath Principles
$20MM to $40MM in 3 Years: How Vredevoogd Doubled Sales By Utilizing Data, Maximizing Its Call Center, Refining Its Marketing, & Relying on CertainPath Principles
The Successful Contractor Podcast – NEW EPISODE
Vredevoogd Plumbing, Heating, & A/C started its membership with CertainPath as a new construction HVAC-only company roughly 11 years ago. Its owners Mike & Tom aspired to hit $1MM in sales. Fast forward to today. Mike and Tom made a lucrative exit from the business, and they turned their family business over to a new leader, Brian Vandestreek, in late 2020. Brian had NO experience in the trades. Yet by the end of 2023, Brian expects Vredevoogd’s sales to double, which would hit $40MM. The company now has four locations with solid leadership in each, ensuring Vredevoogd is poised to take over all of central and western Michigan. In this interview, Brian shares how his leadership team and he have doubled the business in roughly 3 years, including how they:
- Revamped their use of data and developed a new set of KPIs they monitor daily.
- Understand what changes need to be made within 3 days of a new month.
- Carefully and successfully launched plumbing as a new service division.
- Refined their call center to maximize every opportunity within their service area.
- Expanded their service area by retooling and refocusing their marketing strategy.
- Empower their people to make changes and make mistakes, which has allowed the company to flourish.
- Retooled their club membership to make it more desirable and a part of their long-term growth plan.
- And so much more!
